The International Food Information Council (IFIC) 2010 “Consumer Perceptions of Food Technology” survey found that consumers support the use of food biotechnology when they consider its potential benefits for reducing the impact of food and food production on the environment, and for improving sustainability.
The 14th IFIC Food Technology Consumer Survey (formerly the IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology) explored U.S. consumers’ perceptions of various aspects of plant and animal biotechnology, as well as sustainability and new and emerging technologies such as nanotechnology.
This year, consumers responded most positively to benefits of biotechnology for the environment and sustainability. For example, more than three-quarters (77%) of consumers would be likely to purchase foods produced through biotechnology for their ability to reduce pesticide use (consistent from 2008), and 80% of consumers said they would be likely to purchase bread, crackers, cookies, cereal, or pasta products containing wheat that was grown using plant biotechnology if they were produced using sustainable practices to feed more people using fewer resources such as land and pesticides (new question in 2010). While products containing wheat grown using biotechnology are still up to a decade away from being commercially available, these data indicate a receptive audience to such products if they are produced through sustainable practices.
“These results suggest that the importance of the impact of food production on the environment is here to stay for consumers,” said Marianne Smith Edge, MS, RD, LD, FADA, IFIC’s Interim Vice President, Nutrition and Food Safety. “Over the last several years we’ve seen the overall awareness of sustainability and environmental issues continue to grow.”
